The Financial Literacy Forum series was created to drive adoption of Intuit for Education across K–12 school districts and elevate Intuit’s reputation by showcasing the power of its platform brands. This global experiential program generated top-of-funnel awareness by translating product storytelling into immersive, real-world learning experiences for students and educators.

Across five global activations (including London, New York, and San Francisco) the Financial Literacy Forum was a free, one-day experiential program designed to equip students with real-world money skills and provide educators with tools and resources to bring financial education to life in the classroom. The experience began with a keynote and featured hands-on breakout sessions highlighting TurboTax, QuickBooks, Credit Karma, and Mailchimp. The event integrated educator engagement, PR, social media, and employee volunteers into a scalable event framework, driving 100+ new school adoptions and engaging 30,000+ students, while strategic partnerships across sports and entertainment drove event visibility through integrated activations that amplified earned and owned media: 7.5M+ impressions, 384K+ social engagements, 748 social shares, and 114 national media placements in FY26.