Maximizing brand exposure through experiential engagement, McAfee’s activation established the brand and AI product identity through targeted audience engagement at CES. The event strategy aimed to maximize exposure through high-impact branding, and highlight marquee products through integrated demos.

Amplifying external-facing opportunities to stand out at CES, a dynamic space was created to maximize McAfee’s exposure and brand visibility. We designed an experience within the venue that created a saturated brand presence and promoted inclusion to illustrate the brand’s manifesto. Starting with a virtual house, a progression of live demos took guests on a journey through the products’ relevance in daily life while demonstrating what makes McAfee the most trusted brand in cybersecurity.