Created an event experience for over 5,000 attendees that strengthened user engagement through strategic key partner experiences. With Netsuite, I developed a series of ancillary events for varying audience groups wrapped within their annual SuiteWorld user conference. The event strategy architected dynamic, aspirational programs for SuiteWorld that represented the company’s industry leadership through the highest level of engagement.

Activations focused on deepening the connection between NetSuite and its audience through memorable brand experiences at the No. 1 cloud enterprise resource planning conference. Media were invited to connect with speakers and executives; executives discovered opportunities to network with key existing and potential partners, sponsors and clients; and the annual gala reception brought together more than 5,000 attendees with performances by the likes of Billy Idol, Ozzy Osbourne, ZZ Top, Courtney Love, and Ludacris.